« Step No. 01 »
❝ Define Your Target Audience ❞
A target audience is the specific segment of the market that you choose to make the focal point of your marketing efforts.
With a clearly defined audience, your business is able to craft more relevant content, messaging, and advertisements.
Without a target audience, your business will waste important resources attempting to market to people who are not interested in what you’re selling.
To define your target audience you need to:
• Analyze the profile of your existing customers
• Analyze the profile of your website visitors
• Identify who can benefit from your product/service
• Learn from the competition
• Create primary and secondary targets
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